Wiper Presentation (Written by Alexander Farrah)
Wiper Presentation January 10, 2018 We had an early start to a great day, waking up at 7am to the beautiful 80-degree weather! Our first stop was the La Serenisima dairy plant. As Liam has described, it was a great experience. After returning from the plant, it was lunch time. We went to a local homemade empanada restaurant where we got to experience the wonderful flavors of an Argentine classic. It was now time to go to our second meeting of the day, with an advertisement organization called Wiper. There were three men giving the presentation. Martin Di Grazia who is the creative director, Christian Libonati the media director, and Ignacio Crocco who serves as the account director. Wiper has been in the advertisement industry for over 10 years, with a strong digital path based in Buenos Aires, Miami, and Mexico City. With a slogan of “Good Ideas” it...




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